Your vulnerability is an asset: Conversations with Sisters

authenticity business team building Feb 06, 2023

"The thing that I loved about this interview, like my life takeaway, was how she said her team feels like family, because I totally feel that way."

What we didn’t know when we started out on this journey of entrepreneurship is that while being able to pay your bills is important, creating a brand that is respected feels good, building a team that loves what you have created and feels like another sister is the BEST part of growing our business. 

Love Letter to Our Team: 

Thank you for going on this journey with us - whether you are with us for the whole trip or just a portion of it, your passion and dedication to our shared goals has made us better than what we ever could have done on our own. It is something really special to lead people that you admire so greatly and the honor of having such a position is not lost on us! 

Thank you for always being down to explore our crazy ideas - We know we have a lot of them and we know they are always too big to accomplish on our own - your “down for the ride” attitude allows us to grow new areas of our business that would never be possible without you!

Thank you for speaking up! We know how hard it can be to have a differing opinion - with each other or with us - and the fact that you speak up and face what can sometimes be uncomfortable, speaks volumes about how much you care about our product and brand. It means so much to us!

Thank you for giving us our time back. Running a business often feels like the opposite - that business is running you! But these last two years it has started to feel like we are getting back to driving this ship and that is because of you, our team! We have leaned on you more than ever this past year and it has allowed us valuable time with our family that we will never forget. Your ability to make decisions, execute ideas, and pivot when it’s important allows us the peace of mind to step away and be fully present and that is invaluable!

For these, and so many other reasons, we are so thankful to have you on this journey with us and we mean it when we say, we can’t do it without you!


Courtney and Dana

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