Stop and Take Your Pulse with Jessie WilliamsOct 24, 2022
"I'm in it for the long haul and it's just a non-negotiable. So we rely on the community for their support, and so we're going to make sure that we're there to support them back. And it just feels so good."
I’ve often been intrigued, and admired the concept of business for good. We often times compartmentalize the idea in our head as two distinct business models; either a company is established for the sole purpose of benefiting its community or clients so to speak, ie a nonprofit, or it is a greedy capitalist monster, established for the sole goal of making the owners more wealthy. But I love the shift lately, realizing that a company can be both - you don’t have to choose one or the other - you can make money AND help your community at the same time!
I love Jesse’s passion for this and I love how fluid it is for her and her team. She donates where she is passionate - and as those passions change, so does the recipient! It also allows her to put her money where it can do the most good at the time - and I think that’s brilliant! My favorite piece of advice that she gave during this chat was how to hone in on what you are passionate about. She said think of the one thing that keeps you up at night - that you say to yourself “at the end of the day, at least I did this?’ and start working toward that cause. I thought this was such great advice!
I think if all business owners asked themselves this - the world would be a much better place! And I know it is hard to think about, especially in the beginning of your business journey but it doesn’t have to start out as something big. For example, if you are just starting out on that journey, and you're thinking, I don’t have money to spare - use your voice and your platform to get your message out. It is a small step that will lead to bigger steps along the way.
I leave you with the thought; what is the one thing you want to leave better when it is all said and done? AND What can you do today to start making those changes happen?
Courtney and Dana
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